What an AI marketing agent should actually do
The useful agent does more than hold a conversation. It preserves project context, prepares reviewable proposals, uses only authorised tools and verifies the result of its work.
Campaign automation without surrendering control
A practical account of the path from hypothesis and creative to budget, approval, launch and evidence — including the boundaries automation must respect.
Attribution and the Growth Map
Why one return figure cannot tell the whole story, and how links, data quality, history and active experiments can be shown without false precision.