Make the promise precise
Describe the intended audience, the situation in which they might buy, and the action the ad invites. A single execution trying to sell a consultation, a subscription and a large project may simply have too many jobs. Clarify the offer before judging the visual treatment.
The image, headline, caption, button and destination should tell a consistent story. An attractive opening claim is not made accurate by a qualification buried somewhere on the landing page.
- One identifiable audience and buying situation
- A supportable benefit, without guaranteed outcomes
- A clear next step
Check the facts the image appears to establish
A model can produce convincing packaging, an accessory that is not included, or a feature the product does not have. Compare the output with approved product photographs and specifications. Check prices, availability and delivery terms against the current offer, not the previous ad.
For video, inspect the whole sequence rather than its cover frame. Read captions, listen to narration and examine the closing screen. A mistaken statement halfway through the film can change the meaning of the entire message. Automated analysis can flag inconsistencies; it cannot establish that a commercial claim is true.
Keep a record of where the material came from
Record the source of images, music, fonts, voices and other elements. Permission to generate an asset does not by itself establish permission for every commercial use. Applicable terms depend on the source, agreement, platform and intended use. Set questionable material aside until those conditions have been checked.
Do not present a synthetic character as a real customer or invent a testimonial for them. Work depicting an identifiable person or reproducing a recognisable voice deserves a separate rights review. This is an operational checklist, not a legal assessment of rights or advertising requirements in a particular jurisdiction.
Review the actual viewing experience
Open the image at the size people will see on a phone. Can they read the offer? Does cropping remove the product? Does a caption stay on screen long enough? Watch video both with and without sound so that the essential message does not depend on the viewer enabling audio.
Review each placement separately. A successful landscape film does not automatically work as a vertical crop. Check the chosen platform’s current requirements for dimensions, duration and content before submission.
Approve a specific version and its conditions
Approval should identify the file, copy, destination, channel, period and permitted budget. A changed price, image or link requires another review of the final version. General enthusiasm for an idea is not permission to publish it under arbitrary conditions.
This distinction informs the workflow being developed for SintaSix: AI prepares a proposal, a person reviews the material and conditions, and execution passes separate permission and spending checks. Describing this workflow publicly does not mean every advertising channel is already available.
- An identifiable asset and copy version
- A working destination consistent with the offer
- A named approver, timeframe and budget
- A clear way to stop the placement
Verify what was delivered
Internal approval, platform acceptance and an actual impression are different events. Check that the approved version is running, the link works and enquiries reach the correct project. Evaluate early evidence against the purpose of the experiment; views alone do not establish sales.
Keep the review record with the asset version. The next experiment can then build on evidence: what was checked, which hypothesis was tested, and why the team continued or stopped it.