1. Create a project and state the goal
A project is created first: a distinct boundary for data, permissions, budgets and history. Within it, the user describes the business and names the outcome — first enquiries, a product launch, renewed customer activity or a test of a new segment.
2. Build and confirm the knowledge base
The AI reviews the supplied material and drafts a set of facts. The user confirms important claims and corrects mistakes. An unverified assumption must never quietly turn into a public promise made on behalf of the brand.
3. Review the strategy and working plan
SintaSix proposes audiences, messages, channels, hypotheses, success criteria and an order of work. The plan contains relationships as well as tasks: which creative supports which campaign, and which evidence will show whether it worked.
4. Inspect creative and expenditure
Before publication or campaign launch, the user sees the proposed copy, images, video, settings, media budget and forecast external-service cost. Material actions pass through approval; a hard spending limit cannot be overruled by an AI recommendation.
5. Launch, observe and improve
After an authorised launch, SintaSix collects statuses, enquiries and available sales evidence. The Growth Map distinguishes confirmed connections from incomplete data and active experiments. The next improvement is grounded in that history rather than restarting marketing from a blank page.